Las Vegas Aces Rebrand Case Study

This is a case study about the women’s basketball team known as the Las Vegas Aces. This case study is about what a rebrand would look for the team and a new logo change

Las Vegas Aces

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Las Vegas Aces ✳︎

Las Vegas Ace’s Big Three Mood board

The second mood board is more focused on who are the big three for the Las Vegas Aces and the big three of the Las Vegas Aces according to each game they are Jackie Young, Chelsea Gray and lastly A’ja Wilson.

Las Vegas Aces Mood board

This first mood board is figuring out the feel and style of what the Las Vegas Aces are and who are they. Since they are a well known women basketball team that has been around since the early 2000s basketball era

Rebrand Redesign

Rebrand Jersey

The logo represents the Ace Spade since the team originated from Las Vegas, why the spade? The spade represents the power and high stakes and after research they have all the high stakes each game they play

Las Vegas Aces Posters

Sideway Posters

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Video Samples

First video samples of the Las Vegas Aces